I have long believed that peer-to-peer is the most effective way to learn. I have always enjoyed stopping by offices to observe how others in our profession are serving patients and growing profitability. I like to see other offices from an outside point of view. Here’s what a yearly road trip to visit other practices, most LensCrafters independent subleases like my own five-location practice, teaches me about providing a topnotch patient experience. Seeing, smelling, hearing and feeling what another office is like gives you a unique prospective. We use patient reviews to see what our office strengths and weaknesses are, but what do other optometrists do that could improve my offices? Read More.