NEW YORK—Influencer marketing has seen immense growth as social media platforms evolve, metrics become more sophisticated and brands lean toward creating more authentic connections with consumers. The continued dominance of influencers shows no signs of slowing down as a favored marketing tactic among brands both large and small. According to a Braintrust CAA-GBG and CreatorIQ report, influencer marketing is experiencing a highly fruitful period with projected spend set to be in the billions by 2020. Between navigating the ever-changing digital scene and reaching the younger generations coming into their own as spending powerhouses, capturing loyalty will become even more necessary. In this feature, Vision Monday takes a look at how optical is adapting to the evolving influencer marketing landscape to build brand awareness and authentic connections with their consumers. Read More.