VM Summit: A Master Class in Customer Behavior

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NEW YORK—Experts in the science of customer behavior—a data-driven approach used by marketers to analyze and predict what and why we buy—conducted a master class for attendees of Vision Monday’s Global Leadership Summit, held at the Times Center on Wednesday. The day-long conference, the theme of which was “Decoding the Consumer,” featured leading analysts and thought leaders from both the retail and health care sectors. They offered fresh insights about the trends and tactics that are shaping businesses decision making. Marc Ferrara, CEO, Information Services, Jobson Medical Information, greeted attendees and presented a powerful case for data as “the currency of our new, fourth industrial revolution,” noting a key trend to watch is “data for money.” Read More.