Persol Celebrates 'Film Noir'

MILAN—To celebrate the launch of its Film Noir Edition capsule collection, Luxottica held an event in Milan on Feb. 20 at the city’s iconic Biblioteca Ambrosiana. The collection celebrates the brand’s style heritage and brings an elegant ‘50s version of the Persol Arrow design back into the spotlight.

Guests, including Valentina Lodovini, Diane Fleri and Vinicio Marchioni were entertained by exclusive readings performed by Valeria Bruni Tedeschi and Luca Marinelli.

Persol also kicked off the Phoenix Reborn competition, a video contest in which participants can send in their own mini film noir. To participate, go to

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The iconic Biblioteca Ambrosiana in Milan.