SCENE + HEARD: Events VM’s dba LIVE Event Explores Technological Advances in Optical Retailing By John Sailer Friday, October 04, 2013 9:29 PM RELATED CONTENT 25 Years and Counting—A Look Back at Vision Expo West Vision Expo West Sets the Stage for Optical Industry Honors Party Time at Vision Expo West 2013 With a Nod to the Past, Show Organizers See a Bright Future Show Daily for October 5, 2013 Show Daily for October 4, 2013 Vision Expo West Gets the 'Party' Started Show Daily Shots for Oct. 2: CE Program, Booth Setup, Special Events Show Daily for October 3, 2013 Robust Continuing Education Program Continues to Deliver LAS VEGAS—How technology is driving dramatic change in optical retailing was explored in Vision Monday’s event, “dba LIVE: Technology Reinvents the Retail Experience,” held in conjunction with Vision Expo West. Presenting a variety of perspectives from the front lines of innovation in optical retailing, the event brought to life Vision Monday’s e-newsletter, dba: Doing Business in Optical’s Local Markets. View the slideshow to see the leading optical retailers and suppliers who attended the standing-room-only event. VM's dba LIVE Event 2013 » Panelists discussing 'Technology Reinvents the Retail Experience' at the dba LIVE event were (l to r) Tobii's Barbara Barclay, Metro Optics' John Bonizio, EyeLux Optometry's Brian Chou, OD, and LensCrafters' Joe Pflanz. VM's dba LIVE Event 2013 » Attending the event from Adlens, sponsors of dba LIVE, were Tom Rosewell (l) and Mike Ferrara. VM's dba LIVE Event 2013 » HVHC's Terry Ramey (l) and Florian Safner, OD, (r) convene with Four Eyes' Michele Andrews, OD, at Vision Monday's dba LIVE event. VM's dba LIVE Event 2013 » (L to R) Transitions' Brian Hauser and Renee Himel got together with National Vision's Bruce Steffey at dba LIVE. VM's dba LIVE Event 2013 » (L to R) Schaeffer Eye Center's Jack Schaeffer met with representatives of dba LIVE sponsor, Adlens, Sue Creek, Drew Eichelberger and David Eichelberger. VM's dba LIVE Event 2013 » Luxottica Retail's Cyndy Dinius (l) and Brandi Bittner joined the audience for dba LIVE. VM's dba LIVE Event 2013 » OD Excellence's Jerry Sude, OD, (l) and Jerry Lieblein, OD, attended dba LIVE. VM's dba LIVE Event 2013 » (L to R) Sunland Optical's Gordon Bishop with Eye Care Centers' Russ Tolar and Matt Tolar. VM's dba LIVE Event 2013 » Iristocracy's Lynn Richards and Natasha Vora. VM's dba LIVE Event 2013 » CareCredit's Matt Boller (l) and Randy Baldwin. VM's dba LIVE Event 2013 » Tokai Optical's Toru Suetsugu and Dean Butler from Adlens. VM's dba LIVE Event 2013 » Other Adlens representatives at the dba LIVE event were Tom Speed (l) and Brad Main.