SCENE + HEARD: Parties Mykita Opens First U.S. Store in New York By Staff Thursday, August 22, 2013 1:00 AM NEW YORK—Berlin-based eyewear company, Mykita threw a party to celebrate the opening of their first U.S. store on July 17 at 109 Crosby Street in NYC’s SoHo neighborhood. According to Mykita, the U.S. represents around 20 percent of the international brand’s sales volume, making it one of the most important markets for the company. The store features an integrated “Relaxed Vision Center,” a special lab equipped with state-of-the-art precision instruments from Carl Zeiss, and will offer customers the opportunity to make appointments with the location’s in-house optometrist. The New York store, the eighth Mykita shop worldwide, follows the design principles of the company’s other retail locations in Berlin, Paris, Zurich, Vienna, Tokyo, Monterrey (Mexico) and Cartagena (Colombia). ■ Mykita’s new store at 109 Crosby Street in NYC’s SoHo neighborhood. Carl Zeiss’ Michael Connery and Eileen D’Elia fete Mykita’s new store where their lenses and iTerminal suite of equipment is used. Mykita’s Cedric Moreau and Moritz Krueger celebrate the brand’s first U.S. store.