#TheCOLLECTION

Gold & Wood


Gold & Wood combines noble materials with unique craftsmanship and a level of expertise to create exceptional products. Choosing the most valuable timber gives the frames extra soul which makes them irreplaceable. The intrinsic values of the brand Gold & Wood are elegance, exclusivity, timelessness and excellence.

MSRP is average $450-$800.


@Retail

10/10 Optics
Ruth H. Domber, Co-Founder and Eyewear Consultant
New York, New York

“The colors are great and the style is timeless. Really fun and young.”

What are you selling?
We brought in the Gold & Wood collection about 12 years ago. We are now their flagship location on the East Coast of the U.S. I loved the idea of combining classic shapes with very colorful details in these elegantly crafted wood, horn and skin materials. Having the mix and match components gave us the flexibility to create unique designs for our patients.

Who’s buying it?
The styles are not trendy, but classic, elegant, tactile and perfectly designed. They are worn by the patient who wants the best in eyewear products.

Why do they like it?
Our numbers grow every year in the pieces that are sold. The design team creating new styles has been very responsive to align the new styles to the luxury fashion market. Right now, one of our best sellers are the red, white or blue model 20 (colors 01, 02, 03) sunglasses.

We are able to go deep into this collection because their styles speak to a wide audience. The price is high but that doesn’t seem to be an issue for the purveyor of fine eyewear. From 3-piece rimless to chunky, the models all have sensational materials (wood, horn, skins) color combo detailing and perfect finishing work.

Website: www.1010optics.com/luxury-eyewear
Facebook: facebook.com/1010optics
Instagram: @1010optics

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson
jwilson@jobson.com