#TheCOLLECTION

Matthew Williamson



Matthew Williamson, known for his mastery of prints, embellishments and use of colors, reflects a sophisticated yet free-spirited sense of allure in his collections. Born in Manchester, U.K. and educated in London, Williamson launched his namesake line in 1997. Sunglasses by Matthew Williamson (a Linda Farrow collaboration) feature vibrant, daring and versatile designs. The unique collection of intricately designed pieces sets the pace for Williamson’s highly recognizable aesthetic.

MSRP is $320-$399.



@Retail

Eye See Euphoria
Dr. Darryl Glover, OD, Founder, Owner and Optometrist
Raleigh-Durham, N.C.

“Matthew Williamson provides exclusivity and pure cool factor.”

What are you selling?
Our foundation is built on a passion and desire to provide premium eyewear for those that crave opulence coupled with exclusivity. Since the birth of our sunglasses boutique, our Matthew Williamson sunglasses collection has done exceptionally well. We selected Matthew Williamson due to the variety and “nowness” of the designs. The mirror tint in combination with cat eye seems to be a hot seller this season.

Who’s buying it?
We tend to attract Millennials who love high end fashion and products by the herd. In general, Matthew Williamson speaks to fashion forward consumers who want a wearable, versatile look. There frames are perfect for the consumer who doesn’t take him or herself too seriously and is comfortable standing out in a crowd.

Why do they like it?
Unparalleled designs, vibrant mirror tints and the perfect fit upon gracing one’s face. Who wouldn’t want such a design? What is awesome about the collection is the flexibility and quality of the frames. They are also lightweight yet durable. It is no secret that we live in a digital world so why not utilize it? We place a lot of emphasis on Instagram and Facebook. In addition, we receive tons of traffic from our blog, www.blog.eyeseeeuphoria.com. These social media platforms in turn help to produce word-of-mouth marketing. There is nothing better than free marketing.

Instagram: @eyeseeeuphoria
Facebook: www.facebook.com/eyeseeeuphoria
Twitter: @eyeseeeuphoria
Pinterest: www.pinterest.com/eyeseeeuphoria
Blog: www.blog.eyeseeeuphoria.com

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact assistant editor, Jamie Wilson,
jwilson@jobson.com