#TheCOLLECTION

Blake Kuwahara

Blake Kuwahara launched his exclusive namesake range of sunglasses and optical frames in Fall 2014, and his bold experimentation and innovation have gained him a following in the fashion media. Created to fulfill his own design needs and that of his close circle, who live in a very visual world, Blake Kuwahara frames are artful yet wearable. This seamless fusion of two frames and the juxtaposition of contrasting form and color create a design complex that is highly modern yet comfortably familiar.


@Retail

Anthony Aiden Opticians
​
New York, New York
Anthony Aiden

“This is for the client who has everything and is looking for something different.”

What are you selling?
I have recently brought in the Blake Kuwahara collection not only for its quality and style but for both its unique design and wearability.

Who’s buying it?
It’s not for everyone who walks through the door but for that special client who appreciates eyewear as an expression of themselves and not just a visual aide.

Why do they like it?
There are only so many ways materials can be shaped into finished eyewear. It gets redundant and you can get caught up in the routine of selling the same thing over and over. It’s refreshing to see something unique—something the designers had to really think about and go outside of their comfort zone to produce. It makes what we do fun and the clients appreciate this.

Because of its concept of frame casting, backlighting makes the product pop. It shows off the sexy curves and contrasting colors within the frames. They have some beautiful cases that come along with the eyewear accompanied with Lucite block framed in antique brass branding the product.

Twitter: @anthonyaidenopt
Instagram: @anthonyaidenopticians
Website: http://anthonyaidenopticians.com/
Facebook: Facebook.com/Anthony-Aiden-Opticians

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson

jwilson@jobson.com