STYLE Check.Out: Eye Care Associates of Yukon By Jamie Wilson Monday, December 18, 2017 12:15 AM #TheCOLLECTION Tom Ford Classic and modern, invaluable and discreet, clean and linear: these are the characteristics that define the new Tom Ford Spring/Summer eyewear collection. The iconic details of the collection make each model unique and create a connection with previous collections, so that every shape, from the more classic to the more trendy, is always contemporary and immediately attributable to the brand. MSRP is $425 to $470. @Retail Jason Myers, OD Optometrist, Eye Care Associates of Yukon, Yukon, Oklahoma “The metal T logo on every frame is a great eye catcher for those that know the Tom Ford name.” What are you selling? We decided to bring Tom Ford in last winter after realizing we lacked a luxury brand for our patients. We decided on Tom Ford for the recognition of the brand and the unique design of the frames. Who’s buying it? In our experience, we have had a wide age range that have responded to this line. From our teenagers to our mature patients, this line has been well received by a variety of patients. Why do they like it? The line offers a unique design with quality craftsmanship. Our Tom Ford collection is the first brand grouped together on our board followed by the other recognizable brand name frames. It is presented as our exclusive luxury line. We are also one of the few practices that carry Tom Ford in our area. Website: www.ecassociates.com Facebook: www.facebook.com/EyeCare-Associates-of-YukonAre you a retailer or an ECP who has a frame or collection you think others should “Check.Out”? Contact associate editor, Jamie Wilson, firstname.lastname@example.org.