#TheCOLLECTION

WOOW


WOOW Eyewear was created as a collection under Face à Face, and has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world. Between traditional style and casual fashion, the WOOW style speaks to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning.


@Retail

Fayette Family Vision Care

Eads, Tenn.
Christina F. Vranich, OD

“Every patient that tries on WOOW falls in love! We have had many people get two pairs because they could not pick a favorite.”

What are you selling?
We are almost a year into carrying the French designed and Italian made WOOW frames at FFVC. We needed a new line to show off to our patients as being the best quality and only available at private practices. The brightest and most fun color combinations always sell first from our new shipments.

Who’s buying it?
We have sold WOOW frames to almost every age group from early 20s to 70s.

Why do they like it?
Everyone can appreciate the wonderful quality in each piece. Since this was such a special collection for us, we featured it on our social media pages, including a reveal countdown and detailed photos. They provided stylish POP, and of course Dr. V and the FFVC office manager wearing our favorite styles regularly always helps peak patient interest.

Website: http://visionsource-fayettefamilyvision.com
Facebook: Facebook.com/teamffvc
Twitter: @teamffvc
Instagram: @teamffvc

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson,
jwilson@jobson.com