Check.Out: Ocean Optometry



TD Tom Davies

Tom Davies is a prestigious eyewear brand, built on the principles of fit, form and function. It was created in London in 2002, and soon became established as one of Britain’s leading bespoke spectacle brands, using the highest quality materials, principally silver 925, natural horn, pure titanium and premium acetate available through a network of optical retailers worldwide. From the very beginning of Tom’s career, he identified a need to offer customers fitted frames that were exceptionally comfortable, elegant and made with meticulous craftsmanship.

MSRP starts at $376 or £295 (with a ready-to-wear acetate frame).


Ocean Optometry

Halifax, NS, Canada
Euan McGinty, OD

“The consumer who appreciates TD Tom Davies is someone who is looking for a quality made-to-measure product, rather than something off the shelf.”

What are you selling?
We love our TD Tom Davies collection. We’ve been working with Tom Davies since we first opened over five years ago. It’s been an amazing range for us. The specific reason that we brought in this range was the ability to customize the frames to perfectly suit the patient’s desires, prescription and fitting requirements. In terms of style, there’s a definite shift in trend toward combination materials and metal frames, although acetate is still very popular.

Who’s buying it?
If someone is looking for a particular shape, style, color or look, we can create it for them. This collection also works well for people who have high prescriptions or more challenging fitting characteristics. When modifying the frame we can take into account the prescription that is going to go into it, resulting in optimum aesthetic and optical results. It’s a great solution for folks with larger and smaller facial characteristics and head sizes, where a ready to wear product can let them down or a fashionable option isn’t available to suit them.

Why do they like it?
The uniqueness of the ability to create the perfect individual solution is what draws customers to TD Tom Davies. We’re not all the same, after all. This is a customer who will appreciate a handmade product which is created by craftsmen using high quality materials. It’s also great to work with the buffalo horn product, for someone who is looking for something incredibly special. There are several levels of creativity involved, starting with made to order, which involves simple color changes and limited size changes up or down a couple of millimeters, through to full customization or bespoke, where we work with TD’s custom CAD system to really create a unique shape for the customer.

Instagram: @oceanoptometry
Twitter: @oceanoptometry

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson