STYLE Check.Out: Optometrics of Chatsworth By Jamie Wilson Monday, January 16, 2017 12:00 AM #TheCOLLECTION John Varvatos John Varvatos and his trademark detailing have become synonymous with cool. His eyewear collection follows suit by echoing the tough, but tailored touches that have made Varvatos a force to be reckoned with. The four iconic hallmarks that represent the brand include John Varvatos’ initials, a crown, a guitar and a shield displaying the company’s founding date. John Varvatos Eyewear designs often draw inspiration from Varvatos’ past to repurpose it into something entirely new. MSRP: $295-$350 @Retail Amy Darmandjian, Practice Manager Optometrics of ChatsworthChatsworth, Calif. “The John Varvatos collection not only offers a rock ‘n’ roll sensibility but a high quality selection of eyewear that infuses the brand DNA into every touch point—from the styling of the frame to the final presentation—creating a more compelling experience that our customer really appreciates.” What are you selling? Optometrics of Chatsworth not only offers the best in eyecare, but also provides a selection of retail eyewear in a wide variety of styles that suit every personality. In 2011, we added John Varvatos eyewear to our collection which was an instant hit so we have expanded the selection to carry just about every style available in the line. The family-run business mentality and elevated level of customer service that De Rigo REM provides is second-to-none and keeps us coming back. They always go the extra mile and deliver service at the same level of excellence that goes into each and every John Varvatos frame. We love the relationship we have with their team and look forward to another successful year together. Who’s buying it? Although produced as a men’s line, John Varvatos frames have a universal appeal. And while it’s true that the majority of patients who purchase these frames are men, many women regularly fall in love with these frames as well. With just the right amount of rock ‘n’ roll and brand heritage, our customers are drawn to the refined tailoring and timelessness of the collection which never goes out of style. Why do they like it? Optical and sunglasses in the John Varvatos collection are handcrafted in Japan with the highest quality standards and boast innovative techniques and unique material blends that are one of a kind. John Varvatos’ hallmarks include the guitar headstock, crown, JV initials and Shield which represent the brands four sub-collections—Classic, Artisan, Bowery and Soho. Along with the double V stitching, these distinct brand features reflect the attention-to-detail inherent in old-world tailoring and dedication to creating exquisite product for a modern lifestyle. Websites: www.optometricsofchatsworth.com Facebook: Facebook.com/OptometricsC Instagram: @optometricsofchatsworthAre you a retailer or an ECP who has a frame or collection you think others should “Check.Out”? Contact associate editor, Jamie Wilson, jwilson@jobson.com