SUNRISE, Fla.—Mad Vision has introduced the Red Bull Racing Eyewear line of sport glasses, sunglasses and goggles to the U.S. With technical precision and innovative design, the collection targets ambitious men from 16 to 40 years old.

“The Red Bull brand is synonymous with the action sports lifestyle,” said Dan Pady, vice president of the sport division at Mad Vision. “Consumers in this category have high demands for new sunglasses and goggles from a recognized brand, with cutting edge designs, great fit and innovative materials at affordable prices.”

To meet these demands, the collection incorporates materials used in Red Bull Racing Formula One race cars. Xtreme matrix polymer from race car seats creates thin, lightweight optical and sun frames with outstanding comfort. Additionally, the sunglasses integrate Xtreme nylon lenses (XNL), an unbreakable material used in helmet visors.

XNL is the lightest ophthalmic lens in the world with an incredibly high abbe value for unbeatable clarity, the company said. Equipped with Carl Zeiss lenses, the collection’s goggles combine a 360 degree outrigger system used to fit helmets and a pit stop exchange system allowing wearers to change lenses and frames quickly.

Dispenser Price Guide: $$$-$$$$$

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