MARIETTA, Ga.—Badgley Mischka is known for their glamourous evening wear and accessories for women. However this September, The McGee Group has announced the launch of the first ever Badgley Mischka men’s eyewear collection of 11 optical styles for 2015. “Our goal with the Badgley Mischka men’s collection is to offer the same strategy that we do with our women’s collection—design and offer a line that fits into the accessible luxury category,” said Amy Moore, McGee’s vice president of product development. “The collection will feature the finest components including three and five barrel hinges, Italian acetates, and extra tumbling time for a very refined and smooth finish, yet at an accessible price point. We are targeting a wide demographic of men, from young and trendy to older and refined, with a shared demand and appreciation for the finer things in life.” With an emphasis on quality and comfort, the collection is sculpted and handcrafted out of Mazzucchelli block materials in a sophisticated color palette. One look reaches multiple customers, the company said. In addition, each pair of Badgley Mischka glasses comes in a designer case with cloth. Dispenser Price Guide: $$$ n amobijohn@jobson.com