STYLE: Brands + Designers Silhouette Introduces Neubau Eyewear Brand By Alexandrea Mobijohn Monday, March 7, 2016 12:00 AM NEW YORK—Silhouette has introduced Neubau Eyewear, a new global brand of optical and sun styles inspired by the exciting, rapidly evolving urban environment of Vienna’s Neubau. Home to art galleries, quaint cafes, concept stores and trendy bars, neubau is a ground for innovative ideas and definitive trends in fashion, music and art. By embodying the culture of neubau and energy of the Millennial Generation, Silhouette blends urban design, youthful appeal and highly sophisticated technology and materials into the new brand. “The Neubau eyewear brand marks the perfect addition to our company portfolio and will enable us to capture the enthusiasm of a new audience,” said Silhouette CEO Daniel Rogger. “These high quality, Austrian-made spectacles are perfectly suited to the requirements of discerning modern customers who crave heritage and experience along with an innovative design sensibility.” Daniel Liktor, business unit manager of neubau Eyewear added, “In an authentically appealing way, Neubau eyewear reflects the recent zeitgeist of eyewear fashion. It is inspired by young, creative and contemporary Vienna and can be seen as an homage to all urban trendy areas as well as those who live, work and play in them.” The optical collection of 12 models in six colors will launch worldwide in June followed by the first sun collection in October. Dispenser Price Guide: $$$-$$$$ amobijohn@jobson.com