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437. That’s how many times the word “Millennial” appeared in Vision Monday’s print editorial through our Nov. 16 issue. Without a doubt it was a big year for Gen Y and VM devoted a whole editorial project toward covering the 18-34 year old market. Now, we understand that our readers might be a little tired of the word but nonetheless we’re declaring it the Word of the Year. (Move over !) We thought we’d up the ante and put a fun little twist on our gratuitous use of the “M” word… by making it a drinking game. Oxford ain’t got nothing on us!

Ok, let’s start sipping! If you had taken a drink every time the word “Millennial” appeared then our January issue would have been a rough month for you— the word appeared 71 times— the most of any issue of the year! Considering that it was the month we kicked off our Millennial Project coverage that actually seems pretty conservative to us.

It appeared less than 10 times in our July, October and November issues, and depending on your poison that’s probably not even enough to raise your blood alcohol level. In fact, it appeared a whopping 0 times in the Aug. 2 issue and it’s a good thing since your liver could probably use the break.

On average, it appeared 31 times an issue and that’s certainly enough to get a pretty good buzz going.

We invite you to go back and re-read every issue to play along but if you prefer a quicker bang for your buck, you can always pick up a copy of October’s Millennial Influence supplement. We’re pretty sure after drinking 128 times, you will no longer be bothered by the word Millennial... or pretty much anything for that matter.

And if all that wasn’t enough for you, if you drank every time we mentioned #MillennialProject or #MillennialMonday on Twitter or Facebook then you would have sipped an additional 989 times throughout the year! Also, you should probably see a doctor.

(By the way—if you drank while reading this article, then Millennial has appeared in print 444 times… whoops, make that 445.)

Cheers!