Aspex Unleashes the BMW Eyewear and Sunwear Collections


PEMBROKE PARK, Fla.—Aspex Eyewear is launching its exclusive optical and sunwear collection under the BMW brand at Vision Expo West.

“The BMW eyewear collection is synonymous with Aspex, delivering most importantly the performance and style that are expected from the company,” said Yael Ifergan, marketing director of Aspex.

The BMW eyewear collection includes 12 optical styles and 12 sunwear models. The frames are classic in design with clean lines and range in shape from chic shield fronts and retro aviators to bold wraps. The custom-made designs are assembled from the highest quality materials; including a combination of titanium, acetate, stainless steel and NXT. Colors offered include steel black, navy blue, tortoiseshell, pewter and double laminated acetate.

Designed with style and function, the collection features polarized sun lenses and integrated spring hinges. Each frame in the collection includes the BMW logo laser-engraved discreetly on the temples and sun lenses.

Each frame comes with a sleek white case featuring the BMW metal plated logo and a soft pouch with an embossed BMW logo. Aspex is supporting the launch with a full range of marketing materials including floor displays, counter displays, counter cards, banners, mini banners, postcards, window clings and a catalog.

Dispenser Price Guide: $$$$-$$$$$ ■