Bushnell Launches Cébé Eyewear Collection in the U.S.

By
By Deirdre Carroll: Senior Editor


 
 
OVERLAND PARK, Kan.—Established 120 years ago in France, Cébé has built a reputation as a premier outfitter of technical sunglasses in Europe. Purchased in 2009 by Bushnell Outdoor Products, Cébé is now entering the U.S. market with an assortment of 17 models divided among three collections; SportTech, SportActive and Junior.

Sportech features technical sunglasses engineered to deliver peak optical clarity, complete protection and comfort in even the most extreme conditions. Frame and lens materials are optimized for specific activities including: Nordic skiing, cycling, trekking and triathlon. Sport Active includes versatile, lightweight sports eyewear crafted for performance and style.

The Junior collection features robust, flexible sunglasses for complete protection of kids’ eyes. Available Cébé 2000 Melamine lenses shield young eyes from harmful UV rays and blue light. All models have bi-material frames with Grilamid on the outside for durability and soft material on the inside for comfort.

Both the Sportech and Sport Active sunglasses will be sold at sport specialty retailers; while the Junior sunglasses will be sold exclusively by eyecare professionals.

Dispenser Price Guide: $

dcarroll@jobson.com