HAUPPAUGE, N.Y.—ClearVision Optical has produced its largest collection with the launch of Steve Madden eyewear. This collection features 51 styles: 20 women’s, 16 men’s, six kids and nine sun.

Staying in tune with Steve Madden’s target consumer, the collection was designed “for Millennials, by Millennials,” and various focus groups were consulted throughout the design process so that the styles best reflect what Millennial consumers want to wear, the company said.

“Our collection captures major trends in eyewear today as well as all the details of the Steve Madden shoe collection that are important to this demographic—thin and lightweight materials, color customization, animal patterns, quilting textures, distressed and metallic finishes—all which reflect the brand DNA,” said Maria Velasquez, brand manager at ClearVision. “Working closely with Steve Madden, we were able to bridge the brand DNA with consumer wants and needs.”

Several signature elements are seen throughout the collection. Metal accents on the front of the frame—linear metal on the women’s frames, raised dots on the men’s frames—are a branding element and provide color contrast.

Additionally, all frames feature custom laminate temple tips. The women’s tips are inspired by Steve Madden ballerina slippers, and the men’s tips resemble zipper hardware seen on the brand’s footwear.

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