dba Looks at Doing Business In Optical’s Local Markets

Local and regional retail/optometric business leaders play an important role in providing eyecare and selling eyewear to millions of consumers. Vision Monday’s latest e-newsletter, dba, addresses their decision-making needs and specific challenges while profiling the success stories of these leading regional/local retailers/optometric practices.

Regular features will cover staffing and recruitment, marketing and buying, operations and managed care, along with Q&As with many of these successful retailers. Sign up for dba by going to the Subscribe page at VisionMonday.com and look for the launch edition at www.visionmonday.com/dba on Oct. 25. For a preview of what’s in dba, turn to page 28.