By Deirdre Carroll: Senior Editor

 
SHARON, Pa.—Eyes of Faith will launch its ophthalmic collection for Not Of This World (NOTW), a faith-based clothing and accessories company, later this month.

Jim Schneider, Eyes of Faith co-founder and president said, “The target demographic for the NOTW brand is ages 13 to 30, but this collection includes a frame to fit every face, age and style. Although the NOTW brand is edgy, the rich metallic logo treatments and variety of shapes create the perfect combination of stand-out style and classic wearability.”

Consistent with the brand’s mission to connect biblical scripture to apparel and accessories, all seven style names are inspired by the scripture printed inside each temple. “Believe,” “Power,” “Faith,” “Strength,” “Love,” and “No Worries” are available in three uniquely-named color options, and “Forgiven” is available in two fashion-forward, striped fades.

The collection will be distributed to retail optical and represented with point-of-purchase counter cards that spotlight the highly-recognizable logo. ■

dcarroll@jobson.com