DALLAS—Sync III lenses, new from Hoya Vision Care, are designed to alleviate digital eye strain symptoms. These enhanced, single vision lenses have the distance power for everyday use and a “boost zone” at the bottom of the lens which reduces eye strain during prolonged near activities such as looking at digital screens. This allows patients’ eye muscles to relax and focus more easily, helping to relieve eye strain and provide visual comfort.

“This is a lens design based on an international study of human behavior,” said Barney Dougher, president of Hoya Vision Care, North America. “Everything we learned about how people live with their devices is embedded in this design. The power distribution and lens design have been enhanced based on what we learned about this new generation of digital users’ behavior. Closer working distances and position of wear have been taken into consideration for all three boost zones.

“Sync III is specifically designed for the single vision wearer who spends more than two hours a day on digital devices. Independent ECPs now have a unique option for their Teen and Millennial patients in the over-commoditized single vision lens space,” Dougher said.