i. Frame Introduces Sesame Street Eyewear to North America

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BURLINGTON, Ont.—i. Frame Inc. has announced the North American launch of the Sesame Street ophthalmic eyewear collection for children.

“i. Frame has been designing and distributing fashion eyeglass frames in Canada and the U.S. for 14 years and were thrilled when given the opportunity to work with Sesame Workshop, the non-profit educational organization behind Sesame Street,” said Don Armstrong, founder and president of i. Frame.

“We were greatly inspired by the mission of the iconic brand and have created a fashionable, high quality collection of colorful branded eyewear for children aged 2 to 12,” he said.

The Sesame Street collection consists of 24 styles in three colors per style and includes acetate, combination and TR-90 constructions. The collection also incorporates the industry leading OBE Uno Flex Hinge technology for maximum durability, and complies fully with the CPSIA’s Testing Standards for Children’s Products.

Frames come with a Sesame Street case, imprinted with a large group of characters, and the collection is supported by a P.O.P. Hasbro Plush Character for product display.

Dispenser Price Guide: $$ ■

dcarroll@jobson.com