LBI Launches Paris Blues Eyewear Collection

By
By Deirdre Carroll: Senior Editor


 
NEW YORK—LBI has launched the Paris Blues Eyewear collection.

The Paris Blues Eyewear collection stays true to the brand’s mantra “Follow Your Dreams” with a focus on being creative and delivering trendy, fashionable styles for an ever changing world. Like the brand’s fashion collection, the eyewear collection stresses fit and quality, with fun and unique designs for the young and young at heart.

“The typical customer ranges in age from 12 to 24,” said Robert Perry, vice president of LBI. In fact, the Paris Blues Eyewear collection, which consists of eight launch styles in handmade plastic acetate/zyl with European spring hinges, has an emphasis on the young miss and petites markets.

In addition to regular brand advertising appearing in leading publications such as Teen Vogue and Seventeen, an optical advertising campaign will appear in trade publications. Each style is accompanied by a Paris Blues clamshell case and merchandising materials, including counter cards, are also available.

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