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Company: Marchon3D and Marchon Eyewear
3D Eyewear Brand: Marchon3D, ckCalvinKlein 3D, Nautica 3D and M3D Lenses
Key Features: Marchon’s portfolio of circular polarized 3D lens
technologies, certified by RealD, the cinema system and technology
company, feature curved lens designs in a range of styles. This month,
the company announced that on Oct. 7, 2010, the U.S. Patent and
Trademark Office issued an official Notice of Allowance on one of
Marchon3D’s patent applications relating to its curved M3D 3D lenses,
signifying that a patent will shortly issue. The patent will also cover
the method of manufacturing the patented lenses.
With the launch of its 3D company last July, Marchon Eyewear,
Inc. announced that its joint venture with MicroVision Optical would
form Marchon3D, a new venture with a range of patent-pending 3D lens
technologies and an initiative to tackle many aspects of the growing 3D
market.
Through its global licensing agreement with RealD, Marchon3D will
distribute its 3D glasses in cinemas, retail locations, e-commerce
sites and through electronic equipment manufacturers worldwide while
Marchon Eyewear will market designer 3D eyewear and, in the future, a
prescription 3D lens, to eyecare professionals.
Marchon3D eyewear features a range of circular polarized 3D lens
technologies which are distinguished from other 3D lenses with unique,
curved lens designs, the company said, including 4-base, 6-base and,
eventually, 8-base curves. The lenses feature passive 3D technology and
the company is working with leading cinema, TV, computer and electronics
equipment manufacturers globally.
The initial eyewear to be introduced will be
plano/non-prescription, but Rx lenses are anticipated to be an important
element of Marchon3D’s programs in the future, executives said.
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Special POP emphasizes 3D. Avatar director, James Cameron sports Marchon3D.
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ECPs and retailers try out 3D eyewear at the Marchon3D booth.
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Al Berg, founder of Marchon, said, “MicroVision’s relentless work
in this area has led to a first of its kind technological breakthrough
for 3D lenses.” Citing the burgeoning development of sophisticated 3D
films, theaters, television and home entertainment, computer monitor and
mobile technology, Berg said, “As this market takes off and consumers
encounter a completely new viewing experience, there will be an interest
and appreciation for premium products and certainly, for products that
enable prescription lens wearers to see the difference.”
At Vision Expo West last month, Marchon3D showcased a special
interactive, multi-media booth outfitted with 3D TV screens, laptops and
a 3D video camera to film attendees in 3D to experience the company’s
new 3D eyewear, including its premuim photochromic 3D eyewear which
offers 100 percent UV protection and can be used as sunwear.
“We are in the midst of a 3D revolution—in theaters, in our
living rooms and beyond, and today’s ECP is in a unique position to
serve their patients’ 3D eyewear needs, with a great choice in premium
3D eyewear that delivers fashion, comfort and an exceptional 3D viewing
experience,” stated Claudio Gottardi, president of Marchon Eyewear and
CEO of Marchon International. “There are so many opportunities that 3D
eyewear has to offer their practice and patients. We’re working to help
make the technology more understood, to train and motivate ECPs about
the coming—and very real—3D business opportunity.”
Marchon’s M3D collection will be available in January 2011. As
part of the initiative, Marchon3D is also partnering with ck Calvin
Klein Eyewear, Nautica Eyewear and, soon, other brands in its eyewear
portfolio, to bring the 3D lens technology into the designer and
performance eyewear sectors.
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