Marchon Introduces the First G-Star Raw Eyewear Collection

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NEW YORK—Marchon has introduced the new G-Star Raw collection of sunwear and ophthalmic styles.

Founded in 1989, G-Star Raw is focused on denim craftsmanship and innovation. The eyewear collection, created for both men and women, echoes the brand’s philosophy, “Just the Product.” Keeping with the brand’s apparel roots, iconic G-Star colors and style names are referenced throughout the eyewear collection.

Highlights of the five style optical collection include the Metal Sniper (GS2100), a double bridge aviator with flat lenses and vintage-inspired colored nose pads, and the Fat Wilton (GS2604), a round shape with flat lenses that are encased in a thick acetate frame.

The G-Star sun styles feature straight cut lenses with the G-Star Raw logo engraved on the left lens and a visible screw detail on the hinge. Perforated temple tips inspired by a zipper pull and the industrial stamping of style code on the outside of the temple, reminiscent of the brand’s denim collection, offers visible functionality. Standouts are the Metal Bronson (GS103S), a round shape with straight cut lenses and a laser engraved G-Star Raw logo, and the Fat Dexter (GS600S), a square shape with flat lenses set in a substantial acetate frame.

Dispenser Price Guide: $$$ ■

dcarroll@jobson.com