Match Eyewear Launches AV Studio Collection

WESTBURY, N.Y.—Match Eyewear will launch AV Studio, a partner brand to their Adrienne Vittadini Eyewear collection, at Vision Expo West.

“The AV Studio collection is cool and a little audacious, but it maintains the polish and accessible luxury of the Adrienne Vittadini brand,” said Ethan Goodman, president of Match.

Following in the footsteps of Adrienne Vittadini, AV Studio reinvents casual elegance by bringing a bold and sexy edge to classic eyewear designs with 18 ophthalmic and eight sunwear styles for young women, 20 to 35, who have a chic and adventurous sense of style.

Standouts include the vintage inspired, librarian-style design of ophthalmic style AV-84S, which has been updated with a spray of Swarovski crystals on narrow acetate temples, and the AV-54S, an almond shaped, matte metal combination frame with a subtle touch of Swarovski crystals.

Sun style AVS-104 showcases retro Hollywood glamour with an oversized cat-eye shaping in polished acetate, textured metal and Swarovski crystal temple treatments.

New brand images and logos will to be featured in integrated marketing efforts and merchandising materials, including counter cards and logo plaques, to support the collection.

Dispenser Price Guide: $$ ■