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Company: Live Eyewear
3D Eyewear Brand: Cocoons OverRx Eyewear
Key Features: Cocoons, designed to be worn over ophthalmic
frames, will launch OverRx featuring circular polarized 3D lenses this
quarter. The circular polarized lenses that will be featured in Cocoons
3D are compatible for use with theater viewing, passive 3D televisions,
laptops and computer monitors. Because the lenses block 100 percent of
UVA and UVB rays, Cocoons 3D also provide protection when worn outdoors
as conventional sunglasses, the company said. The Cocoons 3D collection
will be available in six sizes with Black or Slate Soft Touch frame
finishes and will be available to the public exclusively through eyecare
professionals.
San Luis Obispo, Calif.-based Live Eyewear said it plans to enter
the growing 3D eyewear market in response to increased retail demand
for 3D eyewear designed for those that wear corrective glasses.
Dave Dean, vice president of marketing, noted, “3D technology as a
medium for visual entertainment is exploding. Developing 3D eyewear
that will provide a superior fit and enhanced viewing experience for
those that wear corrective glasses is a natural fit for us. Our design
focus revolves around those that wear glasses.”
The company’s OveRx sunwear brand, Cocoons, is available from over 18,000 ECPs in 22 countries.
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