PARSIPPANY, N.J.—Polaroid Eyewear by Safilo USA has launched a new 20-piece ophthalmic collection featuring five unisex design concepts for 2016.

In line with Polaroid’s mission to bring beauty to everyone regardless of differing tastes, styles and features, the purpose of this collection is to offer quality, design-led eyewear to men and women at an affordable price, the company said. For an ultra-lightweight feel and a modern look, each style features rounded lenses combined with a contemporary shape in acetate or metal. The temples are further accented by the Polaroid color spectrum logo on the endtip.

“We are excited to launch a Polaroid ophthalmic collection in the U.S. this spring,” said Glenn Rusk, commercial head of Safilo, North America. “This uniquely designed, and all new global collection, embarks on an exceptionally cool design-led approach that highlights the brand’s innovative design skills and love of color at an unbeatable value for the price.”

POP materials include a 20-piece presentation couvette, five-place counter displays, counter cards and customization options for racks and windows.

Dispenser Price Guide: $$

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