PARSIPPANY, N.J.—Safilo is reintroducing its own flagship Elasta ophthalmic collection, a leading brand dedicated to opticians for 50 years, for Spring 2017. The collection is specifically targeted toward men ages 40 and up and features 20 ophthalmic styles.

The Elasta collection is designed in the U.S. and made in Italy. Favored by opticians and patients for its quality, reliability and timeless styling, Elasta’s frames are well-suited for a broad customer base, the company said.

“Safilo is excited to reintroduce the Elasta men’s ophthalmic brand in the U.S. market this spring at our customers’ request,” said Henri Blomqvist, CEO of Safilo North America. “The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions. The hinge has been perfected and improved during the past 50 years to reach today’s evolution offered again in the Elasta collection.”

Elasta can be described as modern but not trendy, functional with attention to detail and durable for a comfortable fit

Dispenser Price Guide: $$$