By Deirdre Carroll: Senior Editor

 
 
FAIRFIELD, N.J.—Switch Vision has introduced the Switch Context Collection which changes from clear to sun in one click.

“We realized there is an entirely underserved yet passionate consumer base that thrives on finding and utilizing the latest and greatest technology,” said Anthony P. DiChiara, CEO of Switch Vision. “Switch Context offers more trend oriented styling allowing the classic male consumer the ability to interchange lenses magnetically.”

Using the company’s magnetic interchange lens technology, the Context Collection allows the consumer to easily switch between different lenses based on light conditions. Launching initially with the Bespoke and the Zealot styles, these two frames feature classic retro inspirations combined with premium materials. Designed to fit prescription lenses allowing for custom Rx options, anyone can now switch between clear and sun shatterproof polycarbonate lenses based on their respective settings.

To support the sale of this collection, a 4-piece merchandising program is available containing a 4-piece frame display, counter card, consumer brochures and brochure holder.

Dispenser Price Guide: $$$ ■

dcarroll@jobson.com