Monday, April 13, 2015 11:00 AM
With temperatures warming up, athletes are emerging from the cold and preparing for a new sports season under the beating sun. In this edition of High Visibility
, we’re featuring brands that are teaming up with tennis, baseball and triathlon organizations to provide high performance eyewear that protects in intense, harsh conditions.
Monday, February 09, 2015 10:30 AM
In the latest edition of High Visibility
, we’re shining a spotlight on three eyewear brands that are solidifying their presence on the slopes through partnerships, sponsorships and new technologies.
Thursday, December 11, 2014 2:30 PM
CONCORD, N.C.—Eye-hand coordination along with the ability to see clearly and react quickly can mean the difference between winning and losing for auto racing pit crews and their drivers.
Tuesday, July 01, 2014 4:35 PM
is celebrating the 2014 FIFA World Cup with a special capsule collection.
Monday, June 30, 2014 11:00 AM
NEW YORK—The Lacoste Rio Collection
encourages sports fans everywhere to support their favorite teams in the 2014 FIFA World Cup competition in Brazil.
Thursday, June 26, 2014 3:30 PM
NEW YORK—Nike Vision
has released a limited edition version of its Mojo sunglass for a soccer-fueled summer.
Friday, June 20, 2014 10:30 AM
LOS ANGELES—Roll the drums, sing out the national anthem and keep the games going! In honor of this year's World Cup destination and the eyewear brand's country of origin,
has created "Soccer Fever" consisting of a number of new optical and sunglass styles that pay tribute to Brazil's passion for soccer.
Tuesday, June 10, 2014 3:30 PM
NEW YORK—With the
2014 FIFA World Cup
kicking off on June 12 all eyes are on Brazil and many of those eyes are on the brand new face of the
2014 eyewear campaign from
De Rigo Vision Spa
, Neymar da Silva Santos Júnior
, commonly known as Neymar
Tuesday, May 27, 2014 2:00 PM
Fifty/Fifty Titanium Collection
from Shwood features frames cut from a single sheet of high-quality titanium and paired with domestic hardwood temples.
Thursday, May 08, 2014 1:45 PM
We often hear about towns supporting their local businesses but in the latest edition of High Visibility
we highlight two eyewear brands that are giving back and supporting communities in some pretty significant ways…
Thursday, April 17, 2014 12:35 PM
launched their first international integrated marketing campaign – “Like
You’ve Never Seen” – that places the focus on the brand’s reputation
for the enhanced color, clarity, and detail that can be seen through
Maui Jim lenses, the company said.
Thursday, April 10, 2014 3:30 PM
As warmer weather approaches, so does days spent on the baseball diamond or out watching a game. In this edition of Hi Vis
we show fans of “America’s Favorite Pastime” two more ways to enjoy the sport and the eyewear brands that support it...
Thursday, February 13, 2014 1:15 PM
The 2014 Winter Olympics, a.k.a the XXII Olympic Winter Games, are
being held in Sochi, Russia from Feb. 7–23, with opening rounds in
certain events held on the eve of the Opening Ceremony on Feb. 6. With a
total of 98 events in 15 winter sport disciplines the Games allow for
plenty of great optical moments...
Thursday, January 23, 2014 12:50 PM
While much of the country is focused on hitting the slopes on skis or
snowboards, surf’s up for the following five professional surfers who
recently caught the wave of sunglasses sponsorship.
Tuesday, December 10, 2013 2:00 PM
Reaching new peaks, Zeal Optics and Smith Optics have been named the
official eyewear of two of Colorado’s most renowned ski resorts.
Telluride has selected Zeal Optics, and Aspen/Snowmass has named Smith