High Visibility: Hitting the Slopes

By Tiffany Wong
Monday, February 09, 2015 10:30 AM In the latest edition of High Visibility, we’re shining a spotlight on three eyewear brands that are solidifying their presence on the slopes through partnerships, sponsorships and new technologies.

Alcon and The 'A' Team Make a NASCAR Pit Stop for High Performance Vision

By John Sailer
Thursday, December 11, 2014 2:30 PM CONCORD, N.C.—Eye-hand coordination along with the ability to see clearly and react quickly can mean the difference between winning and losing for auto racing pit crews and their drivers.

Opposit Celebrates World Cup With Special Collection

By Chloe Beach
Tuesday, July 01, 2014 4:35 PM PADOVA, Italy—Opposit from Allison SpA is celebrating the 2014 FIFA World Cup with a special capsule collection.

Marchon's Lacoste Eyewear Cheers On A Brazilian Sports-Filled Year

By Chloe Beach
Monday, June 30, 2014 11:00 AM NEW YORK—The Lacoste Rio Collection by Marchon encourages sports fans everywhere to support their favorite teams in the 2014 FIFA World Cup competition in Brazil.

Marchon Releases Nike Vision Mojo Sunglasses for Soccer’s Biggest Stage

By Chloe Beach
Thursday, June 26, 2014 3:30 PM NEW YORK—Nike Vision by Marchon has released a limited edition version of its Mojo sunglass for a soccer-fueled summer.

Brazilian Eyewear Brand Chilli Beans Releases 'Soccer Fever' Collection in Honor of World Cup

By Chloe Beach
Friday, June 20, 2014 10:30 AM LOS ANGELES—Roll the drums, sing out the national anthem and keep the games going! In honor of this year's World Cup destination and the eyewear brand's country of origin, Chilli Beans has created "Soccer Fever" consisting of a number of new optical and sunglass styles that pay tribute to Brazil's passion for soccer.

De Rigo Announces Neymar Jr. the Face of Police 2014 Eyewear Campaign

By Deirdre Carroll
Tuesday, June 10, 2014 3:30 PM NEW YORK—With the 2014 FIFA World Cup kicking off on June 12 all eyes are on Brazil and many of those eyes are on the brand new face of the Police 2014 eyewear campaign from De Rigo Vision Spa, Neymar da Silva Santos Júnior, commonly known as Neymar.

Shwood Fifty/Fifty Collection, Cooler Than Cool

By Deirdre Carroll
Tuesday, May 27, 2014 2:00 PM The brand-new Fifty/Fifty Titanium Collection from Shwood features frames cut from a single sheet of high-quality titanium and paired with domestic hardwood temples.

High Visibility: Supporting Communities

By Deirdre Carroll
Thursday, May 08, 2014 1:45 PM We often hear about towns supporting their local businesses but in the latest edition of High Visibility we highlight two eyewear brands that are giving back and supporting communities in some pretty significant ways…

Maui Jim 'Like You've Never Seen'

By Deirdre Carroll
Thursday, April 17, 2014 12:35 PM Maui Jim has launched their first international integrated marketing campaign – “Like You’ve Never Seen” – that places the focus on the brand’s reputation for the enhanced color, clarity, and detail that can be seen through Maui Jim lenses, the company said. 

High Visibility: America's Favorite Pastime

By Deirdre Carroll
Thursday, April 10, 2014 3:30 PM As warmer weather approaches, so does days spent on the baseball diamond or out watching a game. In this edition of Hi Vis we show fans of “America’s Favorite Pastime” two more ways to enjoy the sport and the eyewear brands that support it...

High Visibility: Sochi Spectacles

By Deirdre Carroll
Thursday, February 13, 2014 1:15 PM The 2014 Winter Olympics, a.k.a the XXII Olympic Winter Games, are being held in Sochi, Russia from Feb. 7–23, with opening rounds in certain events held on the eve of the Opening Ceremony on Feb. 6. With a total of 98 events in 15 winter sport disciplines the Games allow for plenty of great optical moments...

High Visibility: Surfers Catch the Wave of Sunglasses Sponsorship

By John Sailer
Thursday, January 23, 2014 12:50 PM While much of the country is focused on hitting the slopes on skis or snowboards, surf’s up for the following five professional surfers who recently caught the wave of sunglasses sponsorship.

High Visibility: The Official Eyewear of Colorado's Slopes

By John Sailer
Tuesday, December 10, 2013 2:00 PM Reaching new peaks, Zeal Optics and Smith Optics have been named the official eyewear of two of Colorado’s most renowned ski resorts. Telluride has selected Zeal Optics, and Aspen/Snowmass has named Smith Optics.

High Visibility: Vroom! Revo Revs Up with NASCAR's Danica Patrick

By Staff
Wednesday, November 06, 2013 2:42 PM Vroom! That's the revving up that Revo will be doing now that it is partnering with NASCAR superstar Danica Patrick to promote its performance sunglasses