Thursday, February 13, 2014 1:15 PM
The 2014 Winter Olympics, a.k.a the XXII Olympic Winter Games, are
being held in Sochi, Russia from Feb. 7–23, with opening rounds in
certain events held on the eve of the Opening Ceremony on Feb. 6. With a
total of 98 events in 15 winter sport disciplines the Games allow for
plenty of great optical moments...
Thursday, January 23, 2014 12:50 PM
While much of the country is focused on hitting the slopes on skis or
snowboards, surf’s up for the following five professional surfers who
recently caught the wave of sunglasses sponsorship.
Tuesday, December 10, 2013 2:00 PM
Reaching new peaks, Zeal Optics and Smith Optics have been named the
official eyewear of two of Colorado’s most renowned ski resorts.
Telluride has selected Zeal Optics, and Aspen/Snowmass has named Smith
Wednesday, November 06, 2013 2:42 PM
Vroom! That's the revving up that
will be doing now that it is partnering with NASCAR superstar Danica Patrick
to promote its performance sunglasses
Thursday, October 31, 2013 1:00 PM
For some brands it’s all about face… the face of the brand that is. In
our newest edition of Hi Vis
we highlight three brands who have found
the perfect faces to represent their brands…
Friday, September 20, 2013 1:20 PM
With 10,000 baby boomers turning 65 years old every day for the next 20 years and age-related macular degeneration (AMD) being the leading cause of blindness and central vision loss among adults this age and older, legendary soap star Deirdre Hall has partnered with an eye doctor to raise awareness about the importance of eye health during September, Healthy Aging Month.
Thursday, July 18, 2013 2:00 PM
Nothing brings a brand alive quite like an exciting advertising campaign. In the latest Hi Vis
we showcase four of the season’s most compelling eyewear campaigns…
Wednesday, May 29, 2013 2:45 PM
Cutting-edge musicians, and the DJs who bring their music to our ears,
have long been associated with their eyewear. In our latest Hi Vis
decades-long trend continues with the following three eyewear
introductions and the musicians and DJs who rock them…
Thursday, May 09, 2013 3:30 PM
Art and film is often only realized thanks to the creator’s unique vision; given this point of view, collaboration between both mediums and the world of eyewear is a natural. In our latest edition of Hi Vis
we highlight three companies and the ways they are bringing more attention to this synergy…
Tuesday, April 09, 2013 3:40 PM
Now that the temperatures are rising, thoughts are turning to beach towels and bathing suits. In the latest edition of Hi Vis
we’re featuring three brands who are already hitting the water with high profile sponsorships…
Thursday, February 28, 2013 11:30 AM
As motorsports athletes race to their various finish lines, eyewear companies are going full speed ahead to outfit them with the appropriately high-performance sunwear.
Wednesday, November 14, 2012 3:00 PM
With so many basketball players going for the geek chic look, it’s no surprise that eyewear and eyecare companies are tapping NBA stars to promote their brands and sport their own styles.
Thursday, October 18, 2012 2:57 PM
For many parts of the country October means changing leaves, brisker nights and warm, autumnal colors, but for many it also means thinking pink. This month is National Breast Cancer Awareness Month and optical companies are showing their commitment to the cause by offering special products.
Wednesday, September 26, 2012 3:00 PM
While the summer season has cooled off into fall, surfing season is heating up as the ten events in the Association of Surfing Professionals’ World Championship Tour approaches its climax. With sun as ubiquitous as water at these events, sunglasses companies are the perfect sponsors of professional surfers in this edition of Hi Vis
Friday, August 10, 2012 5:00 PM
LONDON – As the London Summer Olympics concluded this past weekend,
after inspiring millions around the world with its athletes’ efforts and
accomplishment, Oakley was wrapping up its extensive activities and
presence at the Games as the official eyewear supplier to Team USA and
the US Olympic Committee.