High Visibility: About Face

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High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.

For some brands it's all about face… the face of the brand that is. In our newest edition of Hi Vis we highlight three brands who have found the perfect faces to represent their brands...

Further strengthening his ties with Gucci (he is already the face of the new Gucci Made to Measure fragrance for men), James Franco has also become the face of the brand's eyewear campaign for fall. In the campaign, photographed by Mert Alas and Marcus Piggott, Franco wears the new Gucci Black Bamboo sunglasses made by Safilo Group. The seventies-inspired aviators are an evolution of the classic Bamboo version launched this past spring. The global campaign features Franco in a red convertible and denim shirt wearing the new shades which hit stores this month and were designed to complement the range of bamboo accessories Gucci launched for winter...



Moncler, a byword for the down jacket, has presented a collection of timeless sunglasses, Moncler Lunettes, loyal to the philosophy of the brand. This season the guest designer of honor for Moncler Lunettes is three-time Grammy Award winning musician and producer Pharrell Williams, who has been an integral part of the entire project, the company said. Williams designed a men's and women's range of sunglasses and is also the face of the advertising campaign. "He represents the very best of all that is contemporary, creative and international, the same characteristics that underpin the entire Moncler project and the Moncler Lunettes collection," said Remo Ruffini, chairman of Moncler. Moncler Lunettes featuring Pharrell Williams are available in store this month...



Patrick Dempsey will continue as the face of Silhouette eyewear into 2014. Dempsey and Silhouette started working together in the Spring of 2013 and the new campaign, which premiered in the U.S. this month, will run until March 2014. The actor and avid race car driver was shot on location in Hollywood by Peter Lindbergh for the second time for Silhouette's "An Icon for an Icon" campaign. The idea behind this campaign is seeing Dempsey in a relaxed moment, as he really is. "I've had a great experience working with Silhouette, and I love their glasses," said Dempsey. "Car racing is all about technology and the evolution of it. Everything is about weight and lightness. The rimless glasses make you almost feel as if you don't wear glasses at all. They sort of disappear somehow, but at the same time there's a nice sense of style to them. They're lightweight and they're comfortable, and they're stylish."