High Visibility: America's Favorite Pastime

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High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.


As warmer weather approaches, so does days spent on the baseball diamond or out watching a game. In this edition of Hi Vis we show fans of "America's Favorite Pastime" two more ways to enjoy the sport and the eyewear brands that support it...

In celebration of their 130 years in baseball, Shwood Eyewear has teamed up with the legendary Louisville Slugger brand to create a brand-new collection of limited-edition wood sunglasses. Handcrafted from Louisville Slugger Ash wood in Shwood's Portland, Or., woodshop, two of the company's classic models, the Canby and Haystack, have been fashioned as a tribute, not only to America's favorite pastime, but to American craftsmanship and ingenuity, the company said. The frames are grouped into two collection and crafted from actual Lousiville Slugger bats, harvested in rural N.Y. forests, milled into bats in Louisville, Ky., swung on fields around the globe, and repurposed into sunglasses in Portland, Or. The Louisville Slugger Select Collection features paint-dipped temple detailing pulling inspiration from Slugger's iconic paint-dipped bats; while the Louisville Slugger Original Collection features a flame-tempered finish utilizing the same technique with which Slugger finishes their bats. Each pair of Shwood for Louisville Slugger Select Collection sunglasses comes packaged in a custom, hand-made wooden box that houses the glasses and all accompanying items, including; a half display bat featuring the classic Louisville Slugger logo and special Shwood branding, a hand-crafted leather travel case debossed with the Louisville Slugger logo, a commemorative trading card that highlights the two brands' commitment to domestic manufacturing and high-quality goods and a custom branded baseball-inspired pouch with the iconic red-stitching.


Oakley, Inc. has partnered with Little League International to become the Official Eyewear Sponsor of Little League Baseball and Softball. "We are honored to be Little League's new partner and proud to bring our premium technologies to today's young players," said Oakley CEO Colin Baden. "With 2.4 million boys and girls playing in more than 80 countries, Little League is the world's largest youth sports organization, and the partnership will further our efforts to promote awareness of eye safety for youth around the globe." Oakley recently introduced new sport performance eyewear for youth called Quarter Jacket, specially engineered to fit youth and featuring an interchangeable lens design. This year marks the 75th anniversary of Little League, and part of its ongoing success can be attributed to assistance provided by sponsorships that offset the costs of programs on the local league level. Partnerships, such as the new one with Oakley, help maintain low team affiliation fees and provide valuable training, educational resources and expertise, aiding in projects. "Little League's national partners play an important role in ensuring that millions of boys and girls have a wonderful Little League experience," added Liz DiLullo Brown, Little League vice president of marketing and strategic partnerships. "We're excited to welcome Oakley as the Official Eyewear Sponsor of Little League Baseball and Softball." Little League strives to find partners that fit its mission of giving all children a positive, safe experience in the sport, and Oakley will provide opportunities and information on eye protection and performance, according to the organization. Oakley will be on site at the Little League Baseball World Series this year to educate consumers on the benefits of eye protection and the Oakley eyewear product line. Oakley also intends to outfit regional teams at the Little League Baseball World Series with customized eyewear.