High Visibility: Campaigning

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High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.


Nothing brings a brand alive quite like an exciting advertising campaign. In the latest Hi Vis we showcase four of the season's most compelling eyewear campaigns...

Dita Eyewear founders Jeff Solorio and John Juniper enlisted "Queen of Burlesque" Dita Von Teese and Mark Mahoney, tattoo legend and proprietor of the Shamrock Social Club in Hollywood, for their Fall 2013 Legends campaign. "Mark and Dita individually epitomize sartorial elegance and evoke a time lost when people were more stylized and paid attention to every detail—especially their eyewear," said Solorio of the casting choice. The two posed for photographers Lionel Deluy and Juniper in a variety of classic styles from the latest collection of sunglasses with included 12 new styles total to be released this fall. Evoking a retro vibe, the two style icons set the mood with a 1960's influence with modern world sensibilities...

 

The new campaign for the John Varvatos brand pairs country music legend Willie Nelson (who recently celebrated his 80th birthday) with his two sons Lukas and Micah Nelson, also emerging artists. Nelson wore the V353 John Varvatos eyewear style from REM Eyewear for his black and white portrait. "In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons," said designer John Varvatos. "Willie is a true American Icon and it runs deep in the bloodline. I am proud to be friends with Willie and his beautiful family." To view the John Varvatos campaign film featuring Willie Nelson and sons, click here...

 

For Spring/Summer 2013, Morgenthal Frederics has returned to its roots, telling a unique story of craftsmanship and individuality. The campaign is broken up into five images, each telling a different story, illustrating not only the many facets of the brand, but also the many different characters that embody it. The Oberlin (shown) shows "an architect's studio in Tribeca" where the "protagonist has taken off his intellectual Oberlins while he steps away," where as other images, like The Amelia show "pre‐dawn in a Greenwich Village apartment" where "a mod, Warhol‐loving free spirit is prepared for her early trip to Rome." Each image was beautifully captured by photographer Chris Chieco, to see all the images from the Morgenthal Frederics Tabletop Campaign, click here...

 

Nicole Kidman is the new face of the Jimmy Choo Autumn/Winter 2013 campaign. The campaign was shot by shot by Mikael Jansson, who drew inspiration from Helmut Newton's photography of the female form, and the empowered heroines in Alfred Hitchcock films. In the series of images, Kidman, wearing a short red wig, stars as a sultry, mysterious femme fatale modeling shoes, handbags and accessories, including the Flash sunglass style from Safilo (shown), from the brand's latest collection...