High Visibility: Sochi Spectacles

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High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.


The 2014 Winter Olympics, a.k.a the XXII Olympic Winter Games, are being held in Sochi, Russia from Feb. 7–23, with opening rounds in certain events held on the eve of the Opening Ceremony on Feb. 6. With a total of 98 events in 15 winter sport disciplines the Games allow for plenty of great optical moments...

Oakley remains the official eyewear sponsor to Team USA at the Olympic Games, but this year they have unifies all of their Oakley athletes worldwide. At this year’s games all Oakley athletes, regardless of country, are united by one color. Those who rely on Oakley technologies are wearing Oakley’s enameled green colorway of performance eyewear and goggles, part of a special edition known as the Oakley ’80 Green Collection, U.S. alpine skier Mikaela Shiffrin is shown in a pair of Oakley ’80 Green goggles. Oakley introduced its first goggles in 1980. O Frame MX revolutionized performance and became a mainstay in the sport for 17 years. The green color of the ’80 Green Collection honors a heritage of innovation by bringing back the hue from that first goggle design. At Sochi, the world can see athletes from competing nations united in solidarity with the enameled green of Oakley’s ’80 Green Collection, which signifies, according to Oakley, “a fellowship of mutual respect for uncompromising standards of excellence, both in the athletes themselves and in the eyewear”…



Smith Optics is also on the ground in Sochi thanks to several of its North American, European, and Asia Pacific athletes competing in the XXII Winter Games. A slew of skiers from the Smith Optics team are representing America in the Games, including Bobby Brown and Nick Goepper each competing in the men’s slopestyle competition while David Wise and Lyman Currier battle it out for the best in the men’s halfpipe as part of the US Freeskiing Team. Goepper, shown here, has already won a Bronze and Lyman, son of Smith general manager, David Currier, will follow in his father’s footsteps who was also an Olympic contender at the age of 19 for alpine skiing in the 1972 Winter Games in Sapporo. Annalisa Drew also competes in the halfpipe on behalf of the US women’s team. On the other side of skiing, Lanny Barnes will be competing for the US in the biathlon challenge. Ty Walker, a recent addition to the Smith Optics’ team, is a 16-year old female phenom who will be competing on behalf of the US Snowboarding Team in the women’s slopestyle. From other countries, Smith counts top-ranked atheletes from Canada, New Zealand, Australia, Japan and seven different European countries. Smith is keeping fans up-to-date on the success of their Smith Optics’ team on www.smithoptics.com/community.



Sage Kotsenburg won the first ever Olympic gold medal in Snowboard Slopestyle at the 2014 Winter Olympic Games in Sochi, and also became the first gold medalist at these Olympics. He also happened to do so wearing a pair of Nike Vision goggles from Marchon, shown here. Thanks to his honor of being the first gold medalist at these games, his award winning run also earned him the cover of the New York Times on Sunday, Feb. 9. As if that wasn’t enough exposure for Marchon, another of their brands, Lacoste, is the official outfitter of the French Olympic team!