October Goes Pink

High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.

For many parts of the country October means changing leaves, brisker nights and warm, autumnal colors, but for many it also means thinking pink. This month is National Breast Cancer Awareness Month and optical companies are showing their commitment to the cause by offering special products.

For the sixth consecutive year, BCBGMaxAzria and ClearVision Optical (CVO) have partnered to create a pair of cause-related, limited edition sunglasses to raise funds for Susan G. Komen for the Cure. From Sept. 1, 2012 through Aug. 31, 2013, BCBG and CVO will donate 20 percent of the retail sale price of this year’s design —Courage— to Komen, with an aggregate guaranteed minimum donation of $25,000. The limited edition BCBGMaxAzria Courage is a triple laminate acetate sunglass style featuring a square shape and a two-tone color design. Inside the left temple are the signature Komen Running Ribbon and the word Courage. Since their partnership began, the duo has raised over $400,000 for Susan G. Komen.

is offering the Keep A Breast Collection, in support and collaboration with the Keep A Breast (KAB) Organization, which includes several voluptuous SPY + KAB Limited Edition sunglasses, including the Helm and Screw, as well as the Zed snow and Whip MX goggle styles. A portion of all sales from every KAB sunglass and goggle go to help Keep A Breast's awareness programs aimed at eradicating breast cancer through prevention, early detection and support. The Keep A Breast Foundation is a youth-focused, global, nonprofit breast cancer organization whose mission is to eradicate breast cancer for future generations. For more information, visit keep-a-breast.org.

J.F. Rey Eyewear
is offering a branded Breast Cancer Awareness Eyewear optical frame which features the signature pink ribbons. Recently, 200 pieces of the limited edition frames were offered at the Glam-A-THON “Lipstick Lounge” event on Oct. 5 at the Broward Center for the Performing Arts in Fort Lauderdale, Fla. Retailing for $450, 100 percent of the proceeds from the sale of the frames is going to help find a cure for breast cancer through Glam-A-THON, a non-profit whose mission is to raise awareness of breast cancer by committing to provide support and bring hope to women, families, friends and neighbors during the fight to “kiss breast cancer goodbye.” J.F. Rey’s goal is to raise over $70,000 for the fight against breast cancer through the production of these frames, said Jean-Francois Rey.

Over the last six years, Hilco has contributed more than $26,000 to the Breast Cancer Foundation with their “Think Pink” campaign. This month and throughout the year, Hilco will contribute a portion of all sales generated by any Hilco Breast Cancer product to the organization. Those products include two different “Think Pink” lens care kits, a cleaner/combo set, a pink reader set, an ErgoPro Slim Line pliers kit and a special plano swim goggle. All items come in the signature pink of the campaign, for more information visit bit.ly/TwpTRs.

Altair Eyewear
, a division of Marchon Eyewear, is also showing its commitment to the cause by teaming up with Bright Pink to create bebe eyewear’s first-ever cause-based frame to raise awareness about the importance of prevention and early detection for breast and ovarian cancer in young women. The Bright Pink breast cancer awareness frames come in both optical and sun and feature an exclusive interchangeable magnetic bezel. Each frame comes with two sets of bezels, one with a subtle pink enamel and one with sparkling pink Swarovski crystals. To further demonstrate its commitment to the cause, Altair has also made a $25,000 donation to Bright Pink.