Check.Out: Durant Sessions



dutil. Eyewear

Founded in 2006 in Vancouver’s historic Gastown, dutil. Eyewear focuses on providing outstanding product and service without pretense. Originally solely a denim distributor, the brand expanded its offerings in 2017 to include an inaugural eyewear collection, The Quintessential Series. Designed in Canada and handcrafted by the most sought-after artisans in Japan, the elegant, sophisticated line explores innovative shapes, colors and concepts.

MSRP is $458.


Durant Sessions

Vancouver, B.C., Canada and Los Angeles, Calif.
Johnny Tsaur, manager

“We are known for finding brands and sharing our passion with the public.”

What are you selling?
We have had the Canadian brand dutil. Eyewear since we opened in March of this year. The 3 PM style is a new frame that is simple and quirky and the Evo Z style was inspired by Zooey Deschanel. The designer imagined what eyewear she would wear in a refined titanium configuration.

Who’s buying it?
The individuals buying dutil. Eyewear are people who respect quality, ethical manufacturing and fantastic design.

Why do they like it?

Consumers are more educated than ever and can identify things that are fraudulent—this brand is the antithesis of that. I believe people respond to this brand because of its concise design and sophisticated accents. We present it simply for what it is. A secret treasure that our customers will find before everyone else!

Instagram: @durantsessions

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson