Check.Out: Eye Department; Eyecare and Eyewear




WOOW Eyewear was created as a collection under Face à Face, and has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world. Between traditional style and casual fashion, the WOOW style speaks to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning.


Eye Department; Eyecare & Eyewear

Portland, Oregon
Annie P. Bacon, OD, owner

“Once I tried on a pair, I immediately knew my patients would love the shapes, style and unique colors of WOOW Eyewear.”

What are you selling?

In 2015, I went to Vision Expo East in search of a colorful yet wearable collection of eyewear to bring back to Portland. Patients had been asking for funky yet well-designed frames that didn’t require them to sacrifice their comfort in order to wear the frames. WOOW Eyewear has quickly become known for bold color combinations, exciting patterns and surprisingly comfortable shapes.

Who’s buying it?
We see a wide range of patients enjoying WOOW Eyewear but the common denominator seems to be a patient with a playful and engaging disposition. WOOW Eyewear is all about having fun and living your best life. From the spunky and cheeky phrases adorning the temple tips to the beautifully crafted frame chassis, it’s the details that make the design.

Why do they like it?
WOOW Eyewear is typically one of the first collections patients gravitate toward as we enter the optical after the eye exam. The bold French style, classic shapes and unique color combinations of WOOW Eyewear make them pop off the shelf. While the colors and shapes of WOOW Eyewear may be a bit adventurous for some, I’ve found that a simple suggestion, ‘Just for fun, let’s try this pair,’ often elicits a happy response. The fit and feel of WOOW Eyewear is fantastic, which is understandable as it is the product of the pre-eminent eyewear designers at Face à Face.


Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson