#TheCOLLECTION

Val Mor Eyewear


Val Mor Eyewear frames are created using cellulose acetate with the core of the frame being crafted from German metal. Each frame features a keyhole nose bridge offering a more comfortable fit for many face shapes.

MSRP: $249


@Retail

Vladimir Mordukhayev

Modern Day OptX
New York, New York

“Each style comes in either matte or polished and can either be uniform in color or mixed and matched, depending on the person’s preference.”

What are you selling?
I have been working on my first collection of Val Mor Eyewear for over a year, and have produced a product with a universal fit. I debuted the frames in the summer of 2016 with 3 style names—Surrender, Unpredictable and Mystery.

They all have been selling very well but if I were to choose just one, Val Mor Eyewear Surrender in crystal clear has been an overachiever. They have been called many times the “cool frames I want to be caught wearing” by those living in New York, California, Montreal and Florida. That was the one phrase that had me questioning if these people knew one another beforehand or was it a mere coincidence.

Who’s buying it?
The frames have a universal nose bridge, also known as a keyhole nose bridge, allowing anyone to put them on and feel the comfort of the eyewear.

Why do they like it?
Customers have an idea of what combination of colors their frame should be and sometimes they are not easily found on the market. Sometimes when it is, it’s usually found online. Then comes the task of figuring out if the frame will fit the face. So, customers are drawn to the comfortable, universal fit of these frames. The sunglasses in the line are polarized gradient grey with an antiglare backside as well.

Website: www.moderndayoptx.com
Facebook: https://www.facebook.com/ModernDayOptX/
Instagram: https://www.instagram.com/moderndayoptx/
Google+: https://plus.google.com/+Moderndayoptx
Twitter: https://twitter.com/moderndayoptx
Yelp: https://www.yelp.com/biz/modern-day-optx-new-york-3
YouTube: https://www.youtube.com/channel/UCct8BDl9qGvkIMdUgClj1Ww

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?
Contact associate editor, Jamie Wilson, jwilson@jobson.com.