#TheCOLLECTION

Xavier Garcia, Barcelona


Xavier Garcia Character Barcelona is a company marked by the character of the city of Barcelona and its local designer and artist, Xavier Garcia. Always focused on capturing and conveying a unique brand with personality and authenticity just like the city itself, the company is growing year after year in staff and turnover, exporting its essence and culture around the world through its signature collections.

Original, bright urban eyewear features color combinations and shapes inspired by the city and its constant movement. Barcelona is design and trends. It is urban and sociable. It is color and sensitivity. It is history and movement. Just like Xavier Garcia. It is attitude and character.

MSRP is $201-$253.


@Retail

Springfield Family Vision
Dr. Katie McElvaine, owner and optometrist and Scot McElvaine, owner and optician
Springfield, Mo.

“We have been in awe of XG’s designs since being introduced to them at Vision Expo West in September 2015.”

What are you selling?
We brought Xavier Garcia Barcelona in for the launch of our store in November 2015 to be one of our flagship brands. We identified with XG’s independent nature and loved the amazing, yet wearable colors and patterns. The products were different than what was currently available in our market. We are currently selling the Fibers, Black and Cristal, and Structural collections.

Who’s buying it?
These frames are perfect for the fashion forward 30 to 50 year olds who want to make a statement. The colors go beyond the conventional “safe” options and instead bring light hearted choices in perfect balance. XG owners that bought them from us have given amazing feedback on how many compliments their friends and coworkers have given to them.

Why do they like it?
Most folks who come into our store are willing to venture out of their color “comfort zone” with a little bit of guidance. XG’s value to our customer comes from a combination of color, comfort and luxury craftsmanship at an affordable price. We show XG first in a shape that we expect to be flattering to the customer. Once the frame is on their face, they experience what a high-end acetate or very light metal frame feels like. More often than not, the piece we show customers first ends up as one of their top choices.

Website: SpringfieldFamilyVision.com
Facebook: Facebook.com/springfieldfamilyvision
Twitter: @springfield_family_vision
Instagram: @SgfFamilyVision

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact assistant editor, Jamie Wilson,
jwilson@jobson.com