STYLE: Style.Pages Style.Pages Check.Out: Metro Optics Eyewear By Deirdre Carroll Monday, March 16, 2015 12:00 AM #TheCOLLECTION Céline From Safilo Group Founded in 1945 by Céline Vipiana, Céline is a French ready-to-wear and leather goods luxury brand that has been owned by LVMH group since 1996. One of the hottest fashion brands of the moment, Céline has repeatedly succeeded in creating a fresh movement identified as “utility chic” with a mission of making classy utilitarianism sexy. An unconventional twist can be found in every brand expression through surprising elements such as exaggerated proportions, daring combinations and surreal accessories. The eyewear collection from Safilo is consistent with the brand’s values of modern elegance, highest quality and minimalism with a twist. MSRP is $350 to $495 @Retail Aurora Susi Manager/Optician, Metro Optics Eyewear, Bronx, N.Y. “Modern, thick, colorful frames that have a playful but professional look.” What are you selling? As the frame buyer for our four locations, I carry the obvious designers, but for our new fourth location, which officially opened in December, I wanted a new edgier look. Céline was a great because it was not carried in a lot of optical shops and brought a new, more European look into the store. Who’s buying it? It speaks to women who are looking for something different. The women who purchase Céline are stylish and are always looking to update their glasses. These women use glasses for more than just seeing. The women I dress use glasses as accessories to their outfits. They aren’t afraid of change, they embrace it, and look for different ways to improve their look. Why do they like it? I merchandise the collection by keeping it apart from the other designers. I have a special showcase that is just for Céline. Luckily, I was given great P.O.P. The case, which is very important to these women, is elegant and doesn’t take up a lot of space in the new designer bag they just bought. Website: www.eyewear-bronx.com Facebook: www.facebook.com/MetroOpticsEyewear Twitter: @Metro_Optics Instagram: @MetroOptics Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”? Contact senior editor, Deirdre Carroll, dcarroll@jobson.com