#TheCOLLECTION


ProDesign

Begun in 1973, ProDesign today is a different company compared to when it was founded. The design philosophy, basic values and corporate identity changed in 2000 when the entire organization was restructured. Today, ProDesign is an ambitious company establishing a growing position in world markets through its ability to quickly recognize and pick up trends, its prompt delivery, its inventory management and support provided through their Danish headquarters and offices in Hamburg, Bilbao, Lille, Leeds and San Francisco, the company said.

Clean Danish design is the basis of the company’s products but a twist of something surprising is always added. The brand aims to balance classic and clean with bold and bright to continuously keep classic styles updated for eyewear that creates synergy between the face and the frame.

ProDesign does not suggest retail pricing, leaving the price to the consumer up to each retailer’s discretion.


@Retail

Cierra Stewart
Optician, Barnet Dulaney Perkins Eye Center, Mesa, Ariz.

“I knew right away these styles would be a perfect collection for our clientele’s demographic.”

What are you selling?
One of my newest line of frames on display is ProDesign. The first time I saw this line was at another location in Phoenix and I was immediately attracted to them. I knew right away these styles would be a perfect collection for our clientele’s demographic. ProDesign offers everything from petites to oversized zyls with optional nose pads to a large assortment of various metals.

Who’s buying it?
My favorite thing about ProDesign is that the designers do not create them for specific consumers. It can be worn by male or female, fitting most facial features. The frames are fun and colorful as well as clean and professional.

Why do they like it?
Wearers are loving their ProDesign eyeglasses. They are not only extremely stylish but practical as well. Customers enjoy these frames because they are thin, lightweight and have proven to be extremely durable.

Website: www.goodeyes.com
Facebook: www.facebook.com/bdpec
Twitter: @GoodEyesAZ

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact senior editor,
Deirdre Carroll,

dcarroll@jobson.com