By Alexandrea Mobijohn
Thursday, August 13, 2015 9:16 AM
Don’t touch that dial - High Visibility brings you three eyewear companies who have received television airtime through relationships, commercials or sponsorships.
By Staff
Friday, July 24, 2015 12:15 AM
NEW YORK—And the crowd goes wild! In latest edition of
High Visibility: Pump It Up, we feature two brands who have kicked things up a notch with ties to two of today’s most high profile sporting events.
By Alexandrea Mobijohn
Tuesday, July 21, 2015 2:27 PM
And the crowd goes wild! In this edition of
High Visibility, we feature two brands who have kicked things up a notch with ties to two of today’s most high profile sporting events…
By Tiffany Wong
Monday, April 13, 2015 11:00 AM
With temperatures warming up, athletes are emerging from the cold and preparing for a new sports season under the beating sun. In this edition of
High Visibility, we’re featuring brands that are teaming up with tennis, baseball and triathlon organizations to provide high performance eyewear that protects in intense, harsh conditions.
By Tiffany Wong
Monday, February 9, 2015 10:30 AM
In the latest edition of
High Visibility, we’re shining a spotlight on three eyewear brands that are solidifying their presence on the slopes through partnerships, sponsorships and new technologies.
By John Sailer
Thursday, December 11, 2014 2:30 PM
CONCORD, N.C.—Eye-hand coordination along with the ability to see clearly and react quickly can mean the difference between winning and losing for auto racing pit crews and their drivers.
By Chloe Beach
Tuesday, July 1, 2014 4:35 PM
PADOVA, Italy—
Opposit from
Allison SpA is celebrating the 2014 FIFA World Cup with a special capsule collection.
By Chloe Beach
Monday, June 30, 2014 11:00 AM
NEW YORK—The
Lacoste Rio Collection by
Marchon encourages sports fans everywhere to support their favorite teams in the 2014 FIFA World Cup competition in Brazil.
By Chloe Beach
Thursday, June 26, 2014 3:30 PM
NEW YORK—
Nike Vision by
Marchon has released a limited edition version of its Mojo sunglass for a soccer-fueled summer.
By Chloe Beach
Friday, June 20, 2014 10:30 AM
LOS ANGELES—Roll the drums, sing out the national anthem and keep the games going! In honor of this year's World Cup destination and the eyewear brand's country of origin,
Chilli Beans has created "Soccer Fever" consisting of a number of new optical and sunglass styles that pay tribute to Brazil's passion for soccer.
By Deirdre Carroll
Tuesday, June 10, 2014 3:30 PM
NEW YORK—With the
2014 FIFA World Cup kicking off on June 12 all eyes are on Brazil and many of those eyes are on the brand new face of the
Police 2014 eyewear campaign from
De Rigo Vision Spa,
Neymar da Silva Santos Júnior, commonly known as
Neymar.
By Deirdre Carroll
Thursday, May 8, 2014 1:45 PM
We often hear about towns supporting their local businesses but in the latest edition of
High Visibility we highlight two eyewear brands that are giving back and supporting communities in some pretty significant ways…
By Deirdre Carroll
Thursday, April 17, 2014 12:35 PM
Maui Jim has
launched their first international integrated marketing campaign – “Like
You’ve Never Seen” – that places the focus on the brand’s reputation
for the enhanced color, clarity, and detail that can be seen through
Maui Jim lenses, the company said.
By Deirdre Carroll
Thursday, April 10, 2014 3:30 PM
As warmer weather approaches, so does days spent on the baseball diamond or out watching a game. In this edition of
Hi Vis we show fans of “America’s Favorite Pastime” two more ways to enjoy the sport and the eyewear brands that support it...