STYLE: Sunwear Collections 2009 Sun Outlook: Oakley Per Rob Iken, global program manager for Rx Lenses By Marge Axelrad Friday, January 16, 2009 4:00 PM RELATED CONTENT Rx Sun’s Bright Opportunity 2009 Sun Outlook: Bolle and Serengeti 2009 Sun Outlook: Carl Zeiss Vision Sunlens 2009 Sun Outlook: Intercast/NXT 2009 Sun Outlook: Kaenon Polarized 2009 Sun Outlook: Maui Jim 2009 Sun Outlook: Vision-Ease Lens 2009 Sun Outlook: Younger Optics 2009 Sun Outlook: Essilor Lenses 2009 Sun Outlook: Rudy Project US 2009 Sun Outlook: Wiley-X “This year, our Rx Sun initiatives will be aligned with Oakley’s plano marketing push. In our advertising and point-of-sale pieces, all will visibly state that they are “Available with Oakley Authentic Prescription Lenses.” Oakley’s first launches for women’s active lifestyle and men’s are hitting in February. Later in the year, there will be some exciting sports performance pieces. When a consumer sees a plano piece and falls in love with it, no one else can give them the same fit, feel and technology features than Oakley Authentic Prescription Lenses. In addition our lens book, which shows the range of colors available in our exclusive lenses, we’ll have a new Rx Sun brochure which we expect will hit by the end of the first quarter, it’s a piece that can help educate patientsbout the options. We are looking for ways to help our accounts’ involvement with multiple pair sales. Some 95 percent of Oakley Rx orders are processed within 5 business days. Orders are now facilitated directly into our system via Oakley’s updated B2B Web site. It is designed to simplify the way optical accounts do business with Oakley and allow our accounts to improve efficiencies in how they operate their businesses. The Oakley B2B Web site allows accounts 24/7 access to: Browse online product catalogs Place customer orders for Oakley Eyewear, Rx, Apparel, Footwear, and Accessories Place inventory/stock orders following an order template Check the status of an orders Track an order in transit Check on a warranty claim…and more Placing an Rx order is quick and easy: log on, enter the prescription details, select materials and colors from drop-down menus, verify the order and hit SEND. The site immediately provides the ECP with an order number that allow them to see the status of the job as it moves through the various stages of lab production. No need to have an employee experience the delays of phoning in an order or the errors caused by degraded or incomplete faxed orders when in real time they can place the order once and have a clean confirmation printout for their record in less time. Oakley optical accounts who have not yet signed up to use this free business-to-business building tool can do so by calling the Optical Department: 1-800-878-8584 Color Inherent Technology: Oakley lenses are designed to maximize optical performance in specific light conditions and environments. Made from Plutonite Oakley Authentic Prescription Lenses are available in the following colors: Bronze- Available in Polarized, optimized for medium to bright light Grey- A Available in Polarized, optimized for medium to bring light Gold Iridium- Available in Polarized, optimized for extremely bright light Black Iridium- Available in Polarized, optimized for extremely bright light Ice Iridium- Available in Polarized, optimized for extremely bright light VR28 Black Iridium- Available in Polarized, optimized for extremely bright light VR28- Available in Polarized, optimized for flat to medium light Persimmon- optimized for flat to low light G30- optimized for flat to medium light Fire Iridium- optimized for medium to bright light Polarized Technology: Oakley HD Polarized More lens colors available in Oakley High Definition Polarized. Oakley HDPolarized lenses filter out the highest amount of glare (99.9%) while giving you the maximum amount of clarity.