Oliver Peoples Goes ‘West’ With New Collection

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LOS ANGELES—Oliver Peoples has announced the launch of Oliver Peoples West, a new segment of the Oliver Peoples brand that embodies the coastal, California lifestyle.

According to the company, the concept of West represents more than direction or geography and is fashioned for a life in motion. West inspires wearers to “Embrace the Horizon. Go West.”

Each of the seven styles in the launch collection is named in honor of a quintessential California coastal element—a beach, a canyon, a plant, etc. The sunglasses feature a hybrid material temple that fuses titanium, acetate and a silicone grip for superior fit and all-day comfort.

The predominantly unisex shapes are retro yet classic, with a hint of sporty, making them suited for any activity without sacrificing style. A subtle blue enamel West logo adorns the temple ends and the custom case is made from a resilient canvas inspired by marine sailcloth material.

Polarized lenses are offered in every Oliver Peoples West sunglass. Maliblu, an exclusive Oliver Peoples West signature lens color, represents the radiant color of the Pacific Ocean and a cloudless warm weather sky. The blue hue originated at the Oliver Peoples Malibu boutique, where the custom dyed color was a popular staple.

Dispenser Price Guide: $$$

dcarroll@jobson.com