MILAN—In a new collaboration, leading international eyewear
company Charmant Group and luxury Italian fashion brand Trussardi have
signed a license agreement for Charmant to produce and distribute
Trussardi optical frames and sunglasses, starting in spring/summer 2011.
|Revealing their new license agreement at MIDO, Charmant’s president and
CEO, Masao Miyachi with Trussardi’s president and CEO, Beatrice
The joint announcement was made here by senior executives of both
companies at the Mido exhibition on March 6.
Charmant Group’s portfolio of licensed collections is now
extended by a luxury fashion brand. The Italian fashion house Trussardi
signed the eyewear license agreement with Charmant Group for the main
line Tru Trussardi and the luxury line Trussardi 1911.
For over 50 years, Japan-based Charmant Group has been known
worldwide in the optical market for pioneering work in research and
development of new technologies. Its collections include Charmant’s
house brands such as Charmant Titanium Perfection, Charmant Z and Line
Art, Charmant’s newest signature brand featuring the company’s latest
innovation, Excellence Titan. With expertise in high end quality
production and broad global sales network distributing in more than 100
countries, the Charmant Group is also a well-known license partner via
existing collaborations with Esprit, ELLE, Puma and Lacoste.
|Also celebrating the new Trussardi
association, (l to r) are
Charmant USA’s Harry Aida, Charmant Groupe-Europe’s Taketoshi Mizukami,
Charmant’s Masao Miyachi, Trussardi’s Beatrice Trussardi and Charmant
USA’s Jean Simone.|
Trussardi, which started out as a glove producer specializing in
leather goods, has a nearly 100-year history in luxury clothing and
accessories for men and women.