Trussardi and Charmant Group Sign License Agreement


MILAN—In a new collaboration, leading international eyewear company Charmant Group and luxury Italian fashion brand Trussardi have signed a license agreement for Charmant to produce and distribute Trussardi optical frames and sunglasses, starting in spring/summer 2011.

Revealing their new license agreement at MIDO, Charmant’s president and CEO, Masao Miyachi with Trussardi’s president and CEO, Beatrice Trussardi

The joint announcement was made here by senior executives of both companies at the Mido exhibition on March 6.

Charmant Group’s portfolio of licensed collections is now extended by a luxury fashion brand. The Italian fashion house Trussardi signed the eyewear license agreement with Charmant Group for the main line Tru Trussardi and the luxury line Trussardi 1911.

Also celebrating the new Trussardi association, (l to r) are Charmant USA’s Harry Aida, Charmant Groupe-Europe’s Taketoshi Mizukami, Charmant’s Masao Miyachi, Trussardi’s Beatrice Trussardi and Charmant USA’s Jean Simone.
For over 50 years, Japan-based Charmant Group has been known worldwide in the optical market for pioneering work in research and development of new technologies. Its collections include Charmant’s house brands such as Charmant Titanium Perfection, Charmant Z and Line Art, Charmant’s newest signature brand featuring the company’s latest innovation, Excellence Titan. With expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is also a well-known license partner via existing collaborations with Esprit, ELLE, Puma and Lacoste.

Trussardi, which started out as a glove producer specializing in leather goods, has a nearly 100-year history in luxury clothing and accessories for men and women.