NEW YORK—Ensuring your company has a well-known presence on Instagram is crucial for keeping up with competition and gaining new customers.

One of the best ways to appeal to a larger audience is with the use of hashtags. Did you know that a post with at least one Instagram hashtag has an average of 12.6 percent more engagement than posts without a hashtag?

Zyloware, also known as #WeAreZyloware, has pulled together many tips and explanations in order to help ECPs understand what they need to know to gain followers and increase likes—all with the use of properly implemented Instagram hashtags.

Further, the Guide points out, using the right hashtag (or combination of hashtags) can help you expose your brand to large and targeted audiences. An ECP’s chances of attracting new followers, getting more likes and increasing engagement are vastly increased by the use of hashtags, according to Zyloware.

The Guide to Instagram Hashtags for ECPs is featured on the eyewear company’s blog.