HAUPPAUGE, N.Y.—ClearVision Optical has debuted a fresh new look for its website,
cvoptical.com.
Known for its friendly and fun design elements, the newly designed website capitalizes on responsive design strategies, providing optimized viewing from various mobile platforms in an effort to remain current while meeting customer needs in today's fast paced marketplace. The new site provides a better overall user experience that will enhance the company's already established position as a leader in customer service in the optical industry.
Incorporating feedback from customers, the new site showcases a more robust online catalog with enhanced functionality and search capabilities, and an improved, easily navigable design. It also includes new features such as a "Behind the Scenes" look into ClearVision's employees and culture, highlighting the companies philanthropic endeavors, spirited events, videos and social media initiatives. In addition, it provides a more visible presentation of the company's job opportunities, as well as information on its acclaimed Intern Program.
"The new website design is a labor of love, a combined effort of our creative services and information technology teams," said Danielle Halperin, art director at ClearVision. "My vision for the site was to create a clean, easy to navigate platform that not only provides information on our collections, but welcomes customers into our world with a behind the scenes look into who we are and how we make it all happen. My goal was to make cvoptical.com another great experience in connecting with us."
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Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as Aspire Eyewear, BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Op, and Jessica McClintock. ClearVision's house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. ClearVision's collections are distributed throughout North America and 20 countries around the globe.